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Nine Finalists Seek Top Honors in NFC Forum & WIMA’s NFC Global Competition 2012

Winners Will Be Announced at WIMA in Monaco, April 12 WAKEFIELD, Mass., USA – March 26, 2012 – The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, and WIMA, a worldwide event dedicated to NFC technology, today announced the nine finalists in their Tap Into Innovation: NFC Global Competition 2012. Created to recognize the development and deployment of innovative and exemplary NFC solutions around the world, this year’s competition attracted three times as many entries as the previous contest in 2010, showcasing the tremendous growth and interest in NFC implementations. The 2012 entries cover a broad span of consumer and business application areas, ranging from new approaches to established applications such as mobile couponing, mobile payment, and retail merchandising, to inventive solutions in new … Read entire article »

Filed under: News, Press Release

Wired Magazine Publishes Hardcopy NFC Enabled Advertisement

NEW YORK, Mar 20, 2012 (BUSINESS WIRE) — WIRED today announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue (on newsstands 3/20). Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. Once the NFC advertisement is activated, the user can explore the mobile website’s interactive videos that demonstrate Enform’s capabilities. “WIRED introducing the first NFC-enabled ad could only be made possible by bringing together the creative minds at Lexus with our reputation for pushing the envelope with emerging technologies and ideas,” said WIRED VP and Publisher Howard Mittman. “The WIRED world moves at an extraordinary … Read entire article »

Filed under: Press Release

INSIDE Secure / SecureKey Technologies Unify to Simplify Mobile Authentication and Payments

March 19, 2012 AIX-EN-PROVENCE, France & TORONTO – INSIDE Secure and SecureKey Technologies Inc. today announced they are working together to make mobile and online payments and other authentication transactions more convenient and secure. Going beyond using an NFC-enabled smartphone to make payments at local merchants, the combined INSIDE Secure and SecureKey solution enables a smartphone, tablet, laptop or other device to act as a secure terminal to read chip-based contactless cards for point-of-sale and other authentication applications. It will be available to device OEMs as an integral part of INSIDE Secure’s award-winning SecuRead® solution. The new solution integrates the patent-pending SecureKey technology into the INSIDE SecuRead NFC solution, available in a SecuRead version upgrade. With SecuRead and the SecureKey technology integrated into a smartphone or tablet, these devices can support strong … Read entire article »

Filed under: Press Release

UK Media Company “Smart Posters Ltd” Launch Range Of NFC Products

Egham, Surrey – 20 March 2012 Smart Poster Ltd has this week revealed a brand new range of Smart Stickers featuring NFC technology – doubling their NFC product offering following the launch of the Enlighten Smart Poster last year. The revolutionary Smart Sticker range was rolled out at the Retail Business Technology Expo at London’s Earls Court in collaboration with sign manufacturer Signbox – demonstrating new proximity marketing opportunities to the retail and leisure sector. Smart Stickers are an all-new NFC proximity marketing application that is presenting business with a fresh and intuitive way to engage with smartphone users. Manufactured from durable polyester film, Smart Stickers can be attached to shop windows or doors for an eye-catching ‘call to action’ to engage consumers. The sticker’s NFC tag can be packed with information, which … Read entire article »

Filed under: Press Release

You Can Now Buy NFC Enabled Tags On Amazon

Amazon is one of the biggest retailers online selling just about everything…books,electronics,coffee machines, nfc enabled phones, you name it. When I came across this during one of my morning “surprise me” searches on Google I was a bit overwhelmed. With the availability of more and more NFC enabled hardware such as tags and mobile devices its no wonder Amazon has these items in stock. So now you can also find NFC tags and NFC hardware on Amazon! … Read entire article »

Filed under: Featured, News