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NFC Technology Under Scrutiny By French Authorities

Sécurité des cartes bancaires sans contact According to a public statement made available on the French Data Protection Authority’s website, NFC contactless credit card technology is being audited by the French Authority (Public statement in French can be found at: http://www.cnil.fr/la-cnil/actualite/article/article/securite-des-cartes-bancaires-sans-contact-expertise-en-cours/) … Read entire article »

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Identive Group Launches NFC Tag CMS

The Identive Group will launch their NFC tag content management system at the NFC Soltutions Summit May 22-24. “Identive’s new NFC tag management service enables the creation of dynamic mobile marketing and service programs that allow brand sponsors, merchants and other content owners to test and tune their messaging in real time. Our cloud-based architecture also allows content owners to mobilize information into consumable bites for targeted demographics, resulting in more meaningful engagement with consumers,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “An innovative, interactive mobile dashboard app allows users to receive richer and more personalized content whenever they tap their phones to an associated NFC tag. Users can then shape their own experience by using the app to set preferences, save and organize tag content on … Read entire article »

Filed under: News, Press Release

500 New “NFC” Domain Names Registered

As NFC technology starts trending, there has been quite a bit of speculation from domain name investors lately. Last week there were 537 “NFC” related domain names registered @ Sedo.com. From reading through this list, you will see that many of the newly registered domains make no sense what so ever. This leads me to believe that they were not registered by hand, but by a program inserting dictionary words and popular keywords. There are quite a few longtail names which include 2-3-4 words and “NFC” that do make sense, but I see no value in many of them. Mostly noted in this list is the absence of the “N” mark symbol domain names, most likely because of the trademark issues that might occur. … Read entire article »

Filed under: Featured, News

NFC Forum Release N-Mark Brand Guide

The NFC Fourum has released a .pdf file in regards to its guidelines on the proper usage of the N-Mark and in design. The importance of an internationally recognized universal symbol for NFC technology, as the NFC Forum writes in this guide Use of the N-Mark will help advance the acceptance of NFC short-range wireless interaction between consumer electronics, mobile devices, personal computers, electrical appliances, and NFC-compatible tags. This guide was created by the NFC Forum, a nonprofit industry association formed to advance the use of NFC technology, to help N-Mark licensees understand how to use the N-Mark properly in all of these roles. The N-Mark enables people to easily identify NFC-enabled devices and touchpoints, providing nearly effortless access to the full power, ease and convenience of NFC solutions. A stylized letter “N,” it has two uses: The NFC Forum N-Mark lets consumers know that NFC services are … Read entire article »

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Stanford Students Busy Applying NFC Technology

Stanford students at MobiSocial Research and development group have put together a nice presentation introducing 5 various applications using NFC technology and their open source software Junction. Enjoy watching this video 😉   … Read entire article »

Filed under: Featured, News