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NFC Magazine » News, Press Release » Identive Group Launches NFC Tag CMS

Identive Group Launches NFC Tag CMS

The Identive Group will launch their NFC tag content management system at the NFC Soltutions Summit May 22-24.

“Identive’s new NFC tag management service enables the creation of dynamic mobile marketing and service programs that allow brand sponsors, merchants and other content owners to test and tune their messaging in real time. Our cloud-based architecture also allows content owners to mobilize information into consumable bites for targeted demographics, resulting in more meaningful engagement with consumers,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “An innovative, interactive mobile dashboard app allows users to receive richer and more personalized content whenever they tap their phones to an associated NFC tag. Users can then shape their own experience by using the app to set preferences, save and organize tag content on their phones and later enjoy re-living the experience from favorite tags and sharing it via social networks.”

Read the press release here

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