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NFC Magazine » Press Release » NXP Highlights good2gether and Think&Go NFC at WIMA NFC Monaco

NXP Highlights good2gether and Think&Go NFC at WIMA NFC Monaco

Consumer Applications Focus on NFC Tags for Non-Profits and Retail Shopping

 

Today at WIMA NFC Monaco, NXP Semiconductors N.V. (NASDAQ: NXPINews) will showcase good2gether and Think&Go NFC, two applications that are making use of the company’s unique end-to-end technology position via state-of-the-art NFC tag ICs and NFC mobile solutions. These service providers are bringing their solutions to a new level, adding more convenience to their services and thus delivering great end-consumer experiences.

The development of NFC applications and supporting innovation in NFC tag use cases are essential success factors for the deployment of handsets and reader infrastructure currently undertaken by OEMs, MNOs and retailers. The introduction of new NFC-enabled applications, powered by NXP, reflects the growing number of NFC handsets and enables consumers to experience the benefits of NFC using new, meaningful NFC apps. The introduction of these applications reveals that NFC interest continues to grow, and supports the market analysts’ projected growth in NFC attach rate.

At the WIMA NFC Monaco conference (Grimaldi Forum Monaco, April 11-13, Booth #E01), NXP will demonstrate the following applications and services utilizing the company’s NTAG 203 NFC tag technology for and NFC software integration into Android and other operating systems:

 

  • good2gether connects businesses that do good to consumers who care using NFC-enabled DoGood Badges. The badge — a simple cling — is added to a window, door, or other consumer-accessible location. The consumers tap the badge with their NFC smart phone and learn of the causes the business supports, ‘do good’ special offers, and more. good2gether is a finalist for WIMA’s Tap Into Innovation: NFC Global Competition 2012.
  • Think&Go NFC solutions bring NFC into retail shopping by combining the efficiency of e-commerce information access with the physical shop environment that shoppers frequent. By tapping an NFC phone on a Think&Go tag powered by NXP, shoppers leverage Think&Go’s NFC architecture to access real time product information displayed on the phone and filtered according to their preferences with clothing sizes, food allergies, nutritional information and related promotions. Think&Go NFC is currently installed at retail chains, including Group Casino and Leclerc Nice St Isidore, and brands such as Danone and Bledina.

Supporting Quotes

“Beyond payments, the benefits of NFC are evident and now, with NFC smart phones more prevalent, shoppers can take advantage of the technology in the retail environment. With Think&Go NFC and NXP, NFC technology is brought into the local shop, supermarket or at home providing a technological breakthrough to make in-context personalized purchases available as never before,” said Vincent Berge, co-founder and CEO, Think&Go NFC.

“Doing good matters to everyone. 91% of consumers want to know what causes are supported by a business and 87% would switch brands based on the association with a good cause. Our DoGood solution combined with NXP NFC technology will enable consumers to better understand how their favorite merchants and brands are doing good, enabling them to make informed socially-positive purchase decisions and make a difference in their community,” said Greg McHale, founder and CEO, good2gether.

“More and more service providers are choosing NXP NFC technology for their applications, recognizing our technology leadership, our deep applications expertise and our comprehensive end-to-end offerings,” remarked Jeff Miles, vice president, mobile transactions, NXP Semiconductors. “NXP is the only company that can provide the complete NFC product portfolio including NFC tag ICs. This unique position allows us to ensure exceptional user experiences for customers and end consumers without any interoperability issues.”

NFC is a market proven, standardized technology co-invented by NXP and Sony in 2002. NXP is at the center of this ecosystem, fuelling its development by partnering with almost all major handset manufacturers, mobile OS providers and applications developers. NXP is the number one supplier to the Identification market globally, and leverages its leadership in contactless and security technologies to provide complete Mobile Transactions solutions: NFC controllers, Secure Elements in all form factors, NFC tags and infrastructure reader ICs. Currently OEMs have selected NXP’s NFC technology for more than 130 mobile devices.

About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPINews) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.2 billion in 2011. Additional information can be found by visiting www.nxp.com.

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