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NFC Magazine » Entries tagged with "NFC Tagging"

X No Longer Marks The Spot

Throughout the ages, X always marked the spot for a pirates treasure waiting to be found. As NFC technology gets underway and builds popularity amongst consumers, the NFC “N” mark / symbol will soon become the destination where consumers will identify as a touchpoint that is NFC enabled. The treasures to be found inside a NFC tag are numerous and the content will vary according to the data that the tag issuer wants to deliver. From simple url`s, product information, discounts and coupon codes, and contactles payments,  the “N” symbol will soon be our new “X”. The “N” mark is the official symbol for consumers to identify NFC enabled devices and tags. The “N” symbol will be found on parking meters, smart posters, home electronics, point of sales, and many other products and … Read entire article »

Filed under: Featured, News

Identive Group Launches NFC Tag CMS

The Identive Group will launch their NFC tag content management system at the NFC Soltutions Summit May 22-24. “Identive’s new NFC tag management service enables the creation of dynamic mobile marketing and service programs that allow brand sponsors, merchants and other content owners to test and tune their messaging in real time. Our cloud-based architecture also allows content owners to mobilize information into consumable bites for targeted demographics, resulting in more meaningful engagement with consumers,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “An innovative, interactive mobile dashboard app allows users to receive richer and more personalized content whenever they tap their phones to an associated NFC tag. Users can then shape their own experience by using the app to set preferences, save and organize tag content on … Read entire article »

Filed under: News, Press Release

NFC Forum Release N-Mark Brand Guide

The NFC Fourum has released a .pdf file in regards to its guidelines on the proper usage of the N-Mark and in design. The importance of an internationally recognized universal symbol for NFC technology, as the NFC Forum writes in this guide Use of the N-Mark will help advance the acceptance of NFC short-range wireless interaction between consumer electronics, mobile devices, personal computers, electrical appliances, and NFC-compatible tags. This guide was created by the NFC Forum, a nonprofit industry association formed to advance the use of NFC technology, to help N-Mark licensees understand how to use the N-Mark properly in all of these roles. The N-Mark enables people to easily identify NFC-enabled devices and touchpoints, providing nearly effortless access to the full power, ease and convenience of NFC solutions. A stylized letter “N,” it has two uses: The NFC Forum N-Mark lets consumers know that NFC services are … Read entire article »

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NFC Tags Applied To Innovative Employee Fitness Gamification

  LONDON, 12 APRIL 2012: Digital marketing agency EHS 4D today unveils FloorD, a system incorporating the latest technology to get staff to step up to a ‘Summer Like No Other’ in London 2012. All staff have been equipped with NFC (near field communications) computer chips embedded into stickers that they swipe against card readers installed in stairwells in the agency’s 6-storey building in Central London. Every time they swipe, a signal is sent to a central server which keeps track of the number of stairs climbed. And if they swipe too many times or too quickly, the computer smells a rat, assumes they have taken the lift and deducts points for cheating. Each month, prizes are awarded to the departments and individuals with the most points. This innovative use of technology to … Read entire article »

Filed under: News, Press Release